Description

For more than 70 years, the DQ^® system's
recipe for success has been simple. It's been a combination of
hardworking people who own and operate restaurants, and great-tasting
food and tempting treats served in our establishments.

Our phenomenal story began with the 10-cent sale
of a then unnamed product on August 4, 1938, in Kankakee, Illinois. A
father and son partnership in Green River, Illinois, had been
experimenting with a soft frozen dairy product for some time. They
contacted Sherb Noble, a good friend and customer, who agreed to run the
"all you can eat" trial sale at his walk-in ice cream store. Within two
hours, he dished out more than 1,600 servings of the new dessert.

Back then, food franchising was all but unheard
of, but the new product's potential made it a natural for such a system.
When the United States entered World War II in December 1941, there
were fewer than 10 Dairy Queen^® stores. However,
shortly after the war, the system took off at a pace virtually unrivaled
before or since. With only 100 stores in 1947, it grew to 1,446 in 1950
and then to 2,600 in 1955. Today, the DQ^® system is
one of the largest fast food systems in the world, with more than 6,000
restaurants in the United States, Canada and 18 other countries.

Although much has changed in the world and in the DQ^® system through the years, one constant has remained: DQ^® restaurants
are still, and always have been, the place to find kids' sports teams
celebrating a victory, business people on their lunch break and families
taking time out to enjoy great food and soft serve treats. And success
for the DQ^® system is as simple today as it was in
1940. Satisfied customers lead to successful restaurants. Each owner of
our independently owned and operated establishments worldwide is
committed to nothing less than the "Fan Food not Fast Food^TM" slogan.

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